Here at Iconhouse we cannot resist style with meaningfulness. Our latest icon personifies not just a great external strength but explores and dissects every part of the human journey with a deep questioning artist's quest for answers that lay beyond the mundane.

8 hours a day, 6 days a week, 512 hours that make up 64 total days. Marina Abramovic’s current performance piece is underway at Serpentine Gallery in London. During this time the gallery space is open to the public and completely at the will of Abramovic and her clad-in-black assistants. You enter the space free of any technology or extra material, such as a bag or jacket, and become the medium for the artist to manipulate. The audience members are guided into the piece and given direction, direction in the nature of “relax” or “breathe”. They then remain in that state until they choose to go. The experience is intended to confront the relationship with that which is material, by shedding the material that is brought to the exhibit and in turn becoming the material for the artist in that moment. 

Abramovic has been bringing her bold performances to the public sphere for 5 decades. Her first major performance, Rhythm 10, was in Edinburgh in 1973. Since then she has been pushing the boundaries of her body through mutilation and manipulation of the body, presenting her self as material for which the audience can perform upon, putting herself up against fire and the elements. She has time and time again proven that the body enters a state of resilience when in performance mode, addressing the limits of human transience. 

In 2010 her highly publicized performance, The Artist is Present, went up at MoMA in New York City. For the duration of the 736 ½ hour long silent piece, she sat immobile in the museum's atrium while spectators were invited to take turns sitting opposite her. She sat with each individual and put her energy into being wholly present in that moment. An effort that is not often enough put forth.   

In addition to a work ethic to be coveted, Abramovic carries an iconic authenticity and personal style. While her peers were rejecting femininity and embellishment, she continued to play with fashion and has a closet to be proud of. Yamamoto, Givenchy and Raccardo Tisci. She has taken to fashion publications as well, appearing in iD, V Magazine, Pop and Elle Serbia. 

“Fashion feeds on art and constantly revisits different periods in history and art history. It is up to the talent of the designer to determine how they can bring historical ideas into contemporary looks. Fashion makes the language, so that you can be whatever you want. We can’t exclude fashion from our lives.” 

All eyes are on her as she "puts life in art”.